Global Entertainment Company
Macrospect helps American diversified mass media and entertainment conglomerate see around the corner.
Situation:
An American diversified multinational mass media and entertainment conglomerate didn’t have a sophisticated tool to help them plan their business. They relied heavily on spreadsheets and antiquated technology.
Objectives:
- Effectively plan stage occupancy and personnel, both which are drivers of profitability
- Determine whether they were funneling enough traffic from their tours business into their gift shops and coffee shop
- Analyze the number of people coming to each show by daypart in order to properly plan food and beverage, determine ticket pricing and staff appropriately
Solution:
Macrospect ensured the data captured through their new Adaptive Planning tool, was the right information that would help them better analyze and plan their business.
Benefits:
- Gave them visibility into the key indicators of their business, such as occupancy percentages for their stages
- Captured tour traffic and show attendance by daypart, leading to operational efficiencies, specifically with regards to staffing and food and beverage
- Developed creative ways to translate the finance team’s offline models into a sophisticated database that aggregates into a financial plan in real-time eliminating lag times in reporting